Resources for insight and
inspiration
Guides
Insights
Privacy Policies for Startups: Building Trust (and Legal Compliance) from Day One
If your startup collects any personal data - like email addresses, names, payment details, or even IP addresses - you need a Privacy Policy. And not just any policy: it must be clear, compliant, and up to date. A strong Privacy Policy builds user trust and keeps your company out of legal trouble.
Active vs. Passive Terms of Service: What Your Business Needs to Know
For startup founders and entrepreneurs, implementing Terms of Service and Privacy Policies isn’t just a legal checkbox. It’s a strategic choice that affects user engagement, compliance, and protection against disputes. The way you implement these terms - active vs. passive - can significantly impact your business.
Terms of Service for Startups: What to Include and Why It Matters
If your startup has a website, app, or software platform, you need Terms of Service (ToS). These aren’t just formalities - they’re binding legal contracts that define how users interact with your product and limit your legal exposure.
Invention Assignment Agreements (CIIAAs & PIIAAs): Who Owns the IP?
Startups thrive on innovation. But unless you secure ownership of intellectual property (IP), the very assets that drive your company could walk out the door. That’s why founders use Confidential Information and Inventions Assignment Agreements (CIIAAs) and Proprietary Information and Inventions Assignment Agreements (PIIAAs).
FAQs
Open allDo small startups need to comply with privacy laws like GDPR or CCPA?
Yes. If you collect data from EU or California residents, you’re subject to their rules—even as a small or pre-revenue startup.
Should a pre-revenue startup worry about GDPR?
Yes. Early compliance avoids costly fixes later and signals professionalism to investors and customers.
Do I need user consent for everything?
Not always. You can rely on other legal bases like contracts or legitimate interest. But consent is required for marketing emails and cookies.
What’s the penalty for non-compliance?
Fines can reach up to €20 million or 4% of annual global revenue, whichever is higher. Even small startups have been fined for violations.
Does GDPR apply if my startup isn’t in Europe?
Yes. If you have users in the EU or monitor EU residents online, GDPR applies regardless of where your company is based.
What’s the most common mistake startups make with trade secrets?
Failing to use written agreements. Without NDAs and IP assignments, contractors or employees may legally claim ownership of information you thought was protected.
Can employees take knowledge from one startup to another?
General skills and experience can move with an employee. But specific confidential information, such as code, strategies, or customer lists, is protected and cannot legally be taken.
What’s the difference between a trade secret and a patent?
Patents require public disclosure and registration, granting exclusive rights for a limited time. Trade secrets remain private and last indefinitely - as long as secrecy is maintained.
Do trade secrets need to be registered?
No. Unlike patents or trademarks, trade secrets are protected automatically if they meet legal requirements and you take reasonable steps to safeguard them.
Should startups focus on trademarks, copyrights, or patents first?
It depends on your business. Most startups should prioritize trademarks for brand protection and copyrights for code and content. Patents make sense if you’ve built a unique, defensible innovation.
What happens if I don’t have an IP assignment from a freelancer or contractor?
They may own the copyright or patent rights to what they create, even if you paid for it. Always require a signed assignment agreement.
Can I patent software?
Sometimes. Pure software code is protected by copyright, but certain software-related inventions (like unique algorithms or processes) may qualify for patents if they meet patent standards.
Do I need to register a trademark or copyright to be protected?
No. Trademarks gain limited protection through use, and copyrights exist automatically upon creation. But registration strengthens your rights and makes enforcement much easier.
Should contractors also sign non-solicitation clauses?
Yes. Contractors often have access to sensitive information and customer relationships, so including a non-solicit in contractor agreements is recommended.
What’s the difference between a non-solicit and a non-compete?
A non-solicit limits poaching of employees or customers, while a non-compete prevents someone from working for a competitor. Courts generally view non-solicits as more reasonable.