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Licensing Agreements for Startups: Turning Your IP into Revenue
Licensing your intellectual property - whether it’s code, brand, or content - can be a smart way to scale without manufacturing or selling yourself. But founders need to tread carefully: Licensing Agreements involve handing over rights to your most valuable asset.
Expanding Your Reach: What Startup Founders Should Know About Distribution Agreements
If your startup sells physical products or software, you may eventually need help reaching customers in new markets. A distribution agreement can be a powerful way to expand without building a large internal sales team.
Manufacturing Agreements for Startups: Legal Basics Behind the Build
If your startup builds physical products - hardware, wearables, or consumer goods - you need more than a handshake with your manufacturer. A well-drafted manufacturing agreement is essential to protect your product, control quality, and limit liability.
Getting Vendor Agreements Right: A Legal Checklist for Startup Founders
As your startup grows, so does your list of vendors - design agencies, cloud providers, contractors, and SaaS platforms. Every one of those relationships should be backed by a Vendor or Service Agreement that protects your interests and sets expectations.
FAQs
Open allHow is tax treated in M&A?
It depends on structure (asset vs stock), parties’ jurisdictions, use of tax elections (e.g. 338), and deferred consideration. Always engage tax counsel early.
Are earn-outs and deferred payments common?
Yes - when buyer and seller disagree on future projections, partial payments may be contingent on performance (revenue, EBITDA) after closing.
What happens to my equity / role post-acquisition?
That depends on negotiated terms: you might roll over equity, receive a new role (e.g. leadership, board seat), or exit entirely. Clarify this in the agreement.
How is integration risk managed?
By creating an integration plan early (even during diligence), having a dedicated integration team, defining workstreams and metrics, maintaining communications, and monitoring synergy progress vs forecast.
What if the buyer doesn’t complete regulatory approvals or consents?
Include conditions precedent in the agreement (deal contingent on approvals). Also negotiate termination rights, refund or break-up fees, and fallback structure planning.
How can I structure to avoid taking on risky liabilities?
Asset purchases, carve-outs, strong representations/indemnities, limited liability caps, escrow, and holdbacks are tools to limit exposure. But complete insulation may not be possible in stock or merger deals.
What protections should I negotiate in the agreement?
Key protections include representations and warranties, indemnification caps and baskets, survival periods, escrow or holdback amounts, earn-outs, and carveouts (e.g. for tax, IP, regulatory matters).
Can a deal fall apart or be renegotiated after signing?
Yes - many agreements include conditions precedent, Material Adverse Change (MAC) clauses, break-up rights, or renegotiation triggers if due diligence uncovers issues. A poorly performing integration may also prompt adjustments.
When should I tell employees or stakeholders about the deal?
Disclosure should be timed carefully to balance confidentiality and trust. Many deals maintain confidentiality until the signing, sharing information only under NDA and with key stakeholders, then broad communication following closing or in a controlled way.
What’s the difference between an asset sale, stock sale, and merger?
- Asset sale: buyer chooses which assets (and some liabilities) to acquire - gives flexibility but requires consents.
- Stock sale: buyer acquires ownership interests (shares) - continuity is smoother but buyer inherits full liability.
Merger: legal consolidation of entities; often simplifies transfers but may trigger statutory rights (dissenters’ rights, shareholder votes).
How is the purchase price determined?
The price is based on valuation methods (DCF, comparable companies, precedent transactions, asset approach) and then adjusted via negotiation, risk allocation, escrow, earn-outs, and working capital / debt adjustments.
What is the typical timeline for an M&A deal?
Most deals take 6–12 months from initial negotiations to full integration. Complex deals, cross-border structures, or regulatory approvals can stretch this longer.
Do I need a privacy policy before launch?
If you are collecting user data - even email addresses for a waitlist - yes. Privacy policies are required by laws like GDPR and CCPA and are expected by users. A simple, transparent policy early on builds trust and avoids compliance risks.
Can I use open source code in my product?
Yes - but only with caution. Permissive licenses like MIT or Apache are generally safe. Copyleft licenses like GPL or AGPL may require you to open source your entire codebase if combined improperly. Always review licenses before including open source code in your product.
Should I prioritize patents or trademarks?
It depends on your business model. Trademarks are generally a faster, cheaper way to protect brand identity and avoid conflicts. Patents are valuable for companies with novel inventions or defensible technology but are expensive and time-consuming. Many startups begin with trademarks and trade secrets, and pursue patents only if they become strategically necessary.

