Resources for insight and
inspiration
Guides
Insights
NSOs v. ISOs: Strategic Equity Decisions for Startups
For startup founders, choosing between Non-Qualified Stock Options (NSOs) and Incentive Stock Options (ISOs) isn't just a matter of tax implications—it's a strategic decision that affects your ability to attract talent, manage company finances, and create the right incentives. Let's explore both options to help you make informed equity decisions for your venture.
Stock Options: An Overview
For startup employees, stock options represent more than just potential future wealth - they are a key part of compensation and long-term financial planning. Understanding how stock options work, and the differences between option types, can help you make informed decisions that align with your career and financial goals.
Stock Warrants in Startup Funding: Strategic Tools for Capital Raises
In the complex landscape of startup financing, stock warrants are often misunderstood but highly effective tools. Warrants give investors, lenders, or partners the right - but not the obligation - to buy shares at a set price in the future. When used strategically, warrants can provide flexibility in capital raising while aligning investor and company interests.
Common vs. Preferred Stock: A Startup's Guide to Equity Fundamentals
In the intricate world of startup financing, understanding the difference between common and preferred stock is crucial. These two types of equity are not just legal distinctions—they represent fundamentally different approaches to ownership, risk, and reward.
FAQs
Open allIs acceleration always included in startup equity agreements?
Not always. While acceleration is common, especially at the executive level, it must be specifically negotiated and documented in the equity agreement.
Can acceleration apply to both founders and employees?
Yes. Founders, executives, and employees can all negotiate acceleration clauses, though terms often vary by role and seniority.
Why do investors prefer double trigger acceleration for founder and key employee equity compensation?
It ensures employees remain motivated and engaged after an acquisition, protecting company value and reducing turnover risk.
What is the difference between single trigger and double trigger acceleration?
Single trigger accelerates vesting upon one event, such as an acquisition, while double trigger requires both an acquisition and a termination without cause.
Do vesting schedules apply only to employees?
No. Vesting schedules can also apply to contractors, advisors, and executives who receive equity compensation under the company’s equity incentive plan.
Can vesting schedules be customized?
Yes. While time-based vesting is standard, many startups use performance-based or hybrid structures to align equity with specific goals or milestones.
Why do companies use a vesting cliff?
A cliff ensures employees demonstrate commitment and cultural fit before receiving ownership. It also protects the company from granting equity to short-term hires.
What is the most common vesting schedule for startups?
The standard structure is a four-year schedule with a one-year cliff, followed by monthly or quarterly vesting for the remaining equity.
When should I create an option pool?
Ideally at incorporation. Waiting too long can create dilution challenges and complicate negotiations with investors.
What types of equity can be granted under an EIP?
An EIP can include stock options, restricted stock, RSUs, and other equity-based awards, giving flexibility to tailor compensation.
Do all startups need an equity incentive plan?
Yes. Even small teams benefit from setting aside equity early. Without one, you risk complications in hiring, fundraising, and future compliance.
How large should my option pool be?
Most early-stage startups set aside 10–20% of total equity, but the right size depends on your growth plan, hiring needs, and investor input.