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Insights

Founder Preferred Stock: What Entrepreneurs Should Know

For startup founders, stock structure is more than a technicality - it’s a strategic decision that influences control, investor relations, and fundraising potential. Founders Preferred stock can take different forms, each carrying unique advantages and tradeoffs.

Determining Par Value for Startup Stock

Par value is one of the foundational decisions in a startup’s equity structure. While it may seem like a minor technicality, par value directly affects how stock is issued, how founders and employees receive equity, and how investors perceive the company.

Founder Equity: Strategic Considerations for Equitable Distribution

Splitting equity among co-founders is one of the most important and sensitive decisions in the early life of a startup. The distribution of ownership impacts motivation, team alignment, and the long-term health of the company. This guide outlines the key principles, methods, and pitfalls to consider when dividing founder equity.

Startup Shares: Determining the Right Number of Shares at Incorporation

For startup founders, determining the number of shares to issue at incorporation is a critical decision that impacts ownership structure, employee incentives, and future funding potential. This memo outlines the key factors to consider when allocating shares in your new venture.

Equity

What’s the difference between unvested shares and options?

Unvested shares are actual stock subject to vesting, while options are simply the right to purchase shares in the future.

Equity

Do unvested shares have voting rights?

Yes, in most cases unvested shares come with full voting privileges. Options, however, do not.

Equity

Do unvested shares count as ownership?

Yes, employees technically own unvested shares, but the company retains the right to repurchase them if the employee leaves before vesting.

Equity

Is acceleration always included in startup equity agreements?

Not always. While acceleration is common, especially at the executive level, it must be specifically negotiated and documented in the equity agreement.

Equity

Can acceleration apply to both founders and employees?

Yes. Founders, executives, and employees can all negotiate acceleration clauses, though terms often vary by role and seniority.

Equity

Why do investors prefer double trigger acceleration for founder and key employee equity compensation?

It ensures employees remain motivated and engaged after an acquisition, protecting company value and reducing turnover risk.

Equity

What is the difference between single trigger and double trigger acceleration?

Single trigger accelerates vesting upon one event, such as an acquisition, while double trigger requires both an acquisition and a termination without cause.

Equity

Do vesting schedules apply only to employees?

No. Vesting schedules can also apply to contractors, advisors, and executives who receive equity compensation under the company’s equity incentive plan.

Equity

Can vesting schedules be customized?

Yes. While time-based vesting is standard, many startups use performance-based or hybrid structures to align equity with specific goals or milestones.

Equity

Why do companies use a vesting cliff?

A cliff ensures employees demonstrate commitment and cultural fit before receiving ownership. It also protects the company from granting equity to short-term hires.

Equity

What is the most common vesting schedule for startups?

The standard structure is a four-year schedule with a one-year cliff, followed by monthly or quarterly vesting for the remaining equity.

Equity

When should I create an option pool?

Ideally at incorporation. Waiting too long can create dilution challenges and complicate negotiations with investors.

Equity

What types of equity can be granted under an EIP?

An EIP can include stock options, restricted stock, RSUs, and other equity-based awards, giving flexibility to tailor compensation.

Equity

Do all startups need an equity incentive plan?

Yes. Even small teams benefit from setting aside equity early. Without one, you risk complications in hiring, fundraising, and future compliance.

Equity

How large should my option pool be?

Most early-stage startups set aside 10–20% of total equity, but the right size depends on your growth plan, hiring needs, and investor input.

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