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Insights

Investor Relations for Startups: Turning Capital Into Partnership

Getting a check from an investor is just the beginning. What happens next - how you communicate, share progress, and build trust - is what makes investor relations so valuable.

Breaking Down Startup Valuations: Methods Every Founder Should Understand

Valuation is one of the most important - and most misunderstood - concepts in startup fundraising. It determines how much of your company you’re giving away and sets the stage for future rounds.

Winning the Room: How Startup Founders Can Nail Investor Meetings

Raising capital isn’t just about pitching your product - it’s about convincing investors that you and your team can build something big. Whether you’re gearing up for seed funding or preparing for a Series A, your investor meetings need to be sharp, strategic, and authentic.

Who Approves What? Navigating Founder, Board, and Shareholder Decision Rights

In the early stages of a startup, decision-making power is usually concentrated with the founders - but as you grow, raise money, and issue equity, it’s critical to know who has the legal right to approve what.

Equity

Does the size of an option pool affect the acquisition price?

Yes. A larger pool can dilute per-share value, which impacts how acquisition proceeds are distributed among shareholders and option holders.

Equity

How can founders protect their team during an acquisition?

Founders can negotiate for vesting acceleration, retention bonuses, or favorable conversion terms to ensure employees benefit from the deal.

Equity

Do employees lose unvested stock options during an acquisition?

Not always. Depending on the agreement, unvested options may continue vesting, accelerate, or be canceled and replaced with new grants.

Equity

What typically happens to option pools when a company is acquired?

Option pools may either remain under the existing plan with the same vesting schedules or be converted into the acquiring company’s plan under a conversion ratio.

Equity

Can a company use both ISOs and NSOs?

Yes. Many startups issue ISOs to employees and NSOs to contractors, advisors, or employees exceeding ISO limits.

Equity

Do ISOs always avoid taxes at exercise?

Not entirely. While ISOs aren’t subject to ordinary income tax at exercise, they can trigger Alternative Minimum Tax (AMT).

Equity

Why do companies offer NSOs if ISOs have better tax benefits?

NSOs provide flexibility, fewer restrictions, and tax deductions for the company. They’re also the only option for contractors, advisors, directors, and international hires.

Equity

What is the main difference between NSOs and ISOs?

ISOs qualify for favorable tax treatment but can only be granted to employees, while NSOs are more flexible and can be granted to a broader range of contributors.

Equity

What is an 83(b) election and how does it relate to options?

An 83(b) election allows employees with early-exercised options to pay taxes at grant, potentially reducing future tax liability if the stock increases in value.

Equity

Can I exercise options after leaving a company?

Yes, but typically only within 90 days unless your company offers an extended exercise window. Check your grant agreement.

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Do stock options always have value?

No. Stock options only create value if the company’s market value exceeds the strike price. Many startup options expire worthless.

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What’s the main difference between ISOs and NSOs?

ISOs offer potential tax advantages but are only for employees, while NSOs are more flexible but taxed as ordinary income at exercise.

Equity

How long do warrants usually last?

Most warrants have terms ranging from 1–10 years, depending on whether they’re tied to debt financing, partnerships, or strategic transactions.

Equity

Why would a startup issue warrants instead of stock?

Warrants allow companies to attract investors or lenders by offering future upside without immediate ownership transfer or dilution.

Equity

Do warrants cause dilution?

Yes. If exercised, warrants increase the total number of outstanding shares, which dilutes existing shareholders’ ownership percentages.

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