Resources for insight and
inspiration
Guides
Insights
Memorandums of Understanding (MOUs): Clarity Without Commitment
In early startup partnerships or exploratory projects, you might not be ready for a full contract - but you still need alignment. A Memorandum of Understanding (MOU) provides a way to set expectations without creating binding obligations.
Letters of Intent (LOIs): What Founders Need to Know Before the Deal
Startups often move fast - but when you're courting investors, buyers, or major customers, you need to slow down just long enough to sign a Letter of Intent (LOI). It’s not a binding contract (usually), but it lays the groundwork for one - and sets the tone for the entire deal.
SaaS Agreements Demystified: Legal Must-Knows for Software Startups
If your startup delivers software in the cloud, your SaaS Agreement isn’t just legal fine print - it’s the foundation of your customer relationships. The terms you set now will define your revenue model, limit your risks, and help you scale into larger deals.
FAQs
Open allHow do licensing agreements generate revenue for startups?
Licenses can be monetized through royalties, per-user pricing, subscriptions, or flat fees - depending on your business model.
What’s the difference between an exclusive and non-exclusive license?
An exclusive license grants rights to only one licensee, while a non-exclusive license allows multiple licensees to use the IP at the same time.
Do all startups need licensing agreements?
Not all, but if you’re sharing software, content, or technology with users, partners, or customers - or if you rely on third-party IP - you likely need one.
What’s the difference between Terms of Service and a Privacy Policy?
A Terms of Service sets rules for using your platform, while a Privacy Policy explains how you handle personal data. Both are critical for compliance and user trust.
How often should I update my Privacy Policy?
You should update it whenever your business changes how it collects, uses, or shares data, or when new regulations apply to your users.
Can I use a free Privacy Policy template?
Templates often miss details about your specific tools and data practices. Tailoring your policy is safer and more effective.
Is a Privacy Policy legally required for every startup?
Yes, if you collect personal data. Even basic analytics or email sign-ups typically trigger the need for a Privacy Policy.
How often should I update and re-confirm my Terms of Service?
You should update them whenever you change your business model, collect new types of data, or expand into new jurisdictions. Major updates should require re-consent from users.
Will requiring users to click “I Agree” hurt sign-ups?
It may add a small step, but when designed well, active consent rarely impacts conversions. In fact, it can build trust by showing transparency.
Do privacy laws affect which approach I should use?
Yes. Regulations like GDPR and CCPA require active consent in many cases, especially where personal data is involved.
Which approach is better for startups - active or passive?
Active implementation provides stronger legal enforceability, making it the safer choice for most startups. However, passive terms may be acceptable for low-risk websites with minimal user interaction.
When should I update my Terms of Service?
You should review your terms any time your business model changes—such as adding subscriptions, launching new features, or expanding to new jurisdictions.
How do Terms of Service work with a Privacy Policy?
Your ToS governs user behavior and platform rules, while your Privacy Policy explains how you collect and use data. Both are essential for compliance and trust.
Can I just use a free template online?
Templates are risky because they may not cover your unique risks or could include clauses that create unexpected obligations. Tailored terms are more effective.
Do all startups need Terms of Service?
Yes. Even if you’re in an early stage, a ToS helps protect your company from liability and sets clear rules for users.