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Insights

Investor Relations for Startups: Turning Capital Into Partnership

Getting a check from an investor is just the beginning. What happens next - how you communicate, share progress, and build trust - is what makes investor relations so valuable.

Breaking Down Startup Valuations: Methods Every Founder Should Understand

Valuation is one of the most important - and most misunderstood - concepts in startup fundraising. It determines how much of your company you’re giving away and sets the stage for future rounds.

Winning the Room: How Startup Founders Can Nail Investor Meetings

Raising capital isn’t just about pitching your product - it’s about convincing investors that you and your team can build something big. Whether you’re gearing up for seed funding or preparing for a Series A, your investor meetings need to be sharp, strategic, and authentic.

Who Approves What? Navigating Founder, Board, and Shareholder Decision Rights

In the early stages of a startup, decision-making power is usually concentrated with the founders - but as you grow, raise money, and issue equity, it’s critical to know who has the legal right to approve what.

You risk fines, penalties, or lawsuits. For example, missing wage notices or payroll setup can trigger regulatory issues.

Before day one. Send documents and policies in advance so the employee begins with clarity and confidence.

Yes. Even with a small team, onboarding helps establish culture, set expectations, and avoid compliance mistakes.

Contractors are best for short-term, specialized, or non-core projects. Employees are necessary for ongoing roles central to your business.

It creates legal and financial liabilities. Investors want clean workforce records to avoid unexpected tax or compliance risks.

No. Classification depends on the actual working relationship, not the job title or contract language.

Contractors control how they do their work and usually operate independently. Employees work under your direction and are integrated into your business.

They clarify compensation, benefits, and employment terms, reducing the risk of disputes and protecting the company legally.

Absolutely. Grants should be approved by the board, backed by a 409A valuation, and issued through a written equity plan.

Most startups use a 4-year vesting schedule with a 1-year cliff to ensure commitment and retention.

Yes, but it should be modest. Paying yourself something demonstrates value for your time, but it shouldn’t jeopardize the company’s survival.

Not entirely. Wrongful termination, discrimination, or retaliation claims are still possible. Document performance and follow fair processes.

You could face penalties, lawsuits, and government audits. Startups must track hours and pay overtime where required.

Yes. A handbook sets clear expectations and helps protect against legal claims, even for small teams.

Misclassifying employees as contractors or exempt workers can lead to back pay claims, penalties, and lawsuits.

You risk fines under laws like GDPR and CCPA, removal from app stores, and loss of user trust.

At least once a year, or whenever you change your data practices, adopt new tools, or when laws change.

A Privacy Policy explains how you handle user data. Terms of Service govern how users interact with your platform. Both are essential.

Yes. If you collect any personal data - emails, IP addresses, or cookies - you need one. Most app stores and ad networks also require it.

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