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Insights

Privacy Policies for Startups: Building Trust (and Legal Compliance) from Day One

If your startup collects any personal data - like email addresses, names, payment details, or even IP addresses - you need a Privacy Policy. And not just any policy: it must be clear, compliant, and up to date. A strong Privacy Policy builds user trust and keeps your company out of legal trouble.

Active vs. Passive Terms of Service: What Your Business Needs to Know

For startup founders and entrepreneurs, implementing Terms of Service and Privacy Policies isn’t just a legal checkbox. It’s a strategic choice that affects user engagement, compliance, and protection against disputes. The way you implement these terms - active vs. passive - can significantly impact your business.

Terms of Service for Startups: What to Include and Why It Matters

If your startup has a website, app, or software platform, you need Terms of Service (ToS). These aren’t just formalities - they’re binding legal contracts that define how users interact with your product and limit your legal exposure.

Invention Assignment Agreements (CIIAAs & PIIAAs): Who Owns the IP?

Startups thrive on innovation. But unless you secure ownership of intellectual property (IP), the very assets that drive your company could walk out the door. That’s why founders use Confidential Information and Inventions Assignment Agreements (CIIAAs) and Proprietary Information and Inventions Assignment Agreements (PIIAAs).

No. It usually excludes fraud, bad faith, or gross negligence. Coverage applies only when actions are taken in good faith within the scope of duties.

Founders, directors, executive officers, and sometimes key advisors.

Yes, but selectively. While ROFR and co-sale rights are often more about governance than daily use, they remain an important safety net for investors.

Yes. Founders often negotiate carve-outs for estate planning transfers, gifts, or small private sales.

Not always. These provisions usually apply to founders and major holders, not to every employee or option holder.

ROFR gives the company or investors the right to buy shares before outsiders. Co-sale rights let investors “tag along” and sell their shares alongside a selling shareholder.

Yes. They can include sunset provisions or be amended in later financing rounds to reflect shifts in ownership or company maturity.

Not always. Negotiated terms often leave founders with meaningful board representation, though investors usually gain at least one seat and sometimes an independent director.

It works alongside the Investor Rights Agreement, ROFR and Co-Sale Agreement, and SPA to create a complete governance framework.

Founders, major investors, and sometimes key employees sign the Voting Agreement as part of a priced equity round.

Yes. Founders can negotiate reporting frequency, pro rata thresholds, and board seat limits to ensure rights are appropriate for the company’s stage.

Registration rights only come into play if the company goes public. They give investors the right to sell their shares in the IPO or subsequent offerings.

The SPA governs the actual purchase of shares, while the IRA governs post-investment rights like information access, pro rata participation, and registration rights.

Not usually. Most rights are limited to “major investors” who meet certain thresholds, preventing administrative complexity from smaller shareholders.

Yes. Some SPAs allow staged investments or additional closings if investors commit to fund in tranches.

If misstatements are discovered, investors may have indemnification claims, meaning the company (or founders in some cases) could be liable.

Yes, all participating investors sign the SPA, along with the company. It governs the purchase of shares in that financing round.

The term sheet is a non-binding summary of key deal points. The SPA is the binding agreement that formalizes the transaction and contains detailed legal terms.

Seed-stage caps often fall between $3M and $10M, but terms vary widely depending on market conditions, industry, and company traction.

Low caps can create significant dilution when notes or SAFEs convert, especially if the company grows rapidly before a priced round.

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