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Insights

Privacy Policies for Startups: Building Trust (and Legal Compliance) from Day One

If your startup collects any personal data - like email addresses, names, payment details, or even IP addresses - you need a Privacy Policy. And not just any policy: it must be clear, compliant, and up to date. A strong Privacy Policy builds user trust and keeps your company out of legal trouble.

Active vs. Passive Terms of Service: What Your Business Needs to Know

For startup founders and entrepreneurs, implementing Terms of Service and Privacy Policies isn’t just a legal checkbox. It’s a strategic choice that affects user engagement, compliance, and protection against disputes. The way you implement these terms - active vs. passive - can significantly impact your business.

Terms of Service for Startups: What to Include and Why It Matters

If your startup has a website, app, or software platform, you need Terms of Service (ToS). These aren’t just formalities - they’re binding legal contracts that define how users interact with your product and limit your legal exposure.

Invention Assignment Agreements (CIIAAs & PIIAAs): Who Owns the IP?

Startups thrive on innovation. But unless you secure ownership of intellectual property (IP), the very assets that drive your company could walk out the door. That’s why founders use Confidential Information and Inventions Assignment Agreements (CIIAAs) and Proprietary Information and Inventions Assignment Agreements (PIIAAs).

Not always, but they are common. Some early-stage investors accept uncapped SAFEs if they have strong conviction in the company.

A cap sets the maximum valuation for conversion, while a discount lowers the share price relative to the next round’s investors. Many instruments include both, and investors convert using whichever is more favorable.

Yes. While ROFRs protect control, they can limit founder or employee liquidity if structured too rigidly. Negotiating carve-outs can help preserve flexibility.

Typically 30–60 days, though shorter timelines may be negotiated to avoid deal delays.

Not always. ROFRs may apply only to certain classes (e.g., preferred stockholders) or exclude transfers such as estate planning or gifts.

A ROFR (Right of First Refusal) allows the company or investors to match a third-party offer. A ROFO (Right of First Offer) requires the shareholder to offer their shares internally before seeking outside buyers.

Yes. Founders often negotiate for higher approval thresholds, equal treatment provisions, and liability caps to ensure fairness.

Most agreements require majority or supermajority consent (often 60 - 70%) from preferred shareholders, though this can vary by deal.

Yes, they typically bind all shareholders—including founders, employees, and option holders - unless carve-outs are negotiated.

Investors use drag-along rights to ensure that all shareholders participate in a sale, avoiding minority holdouts that could block or delay an exit.

Yes. Founders can push for broad-based weighted average terms, carve-outs for employee equity, or even conditional waivers to maintain alignment with investors.

Because it resets the conversion price to the lowest new share price, which can drastically dilute founders and employees even if only a small down round occurs.

The broad-based weighted average formula is the market standard, striking a balance between investor protection and founder dilution.

Issuing new equity at a lower price than earlier rounds (a “down round”) typically triggers the adjustment.

If an investor declines, the company can allocate those shares to other investors or new entrants, sometimes through overallotment provisions.

Yes. In later rounds, rights can often be sold or assigned, especially if the original investor lacks capital reserves.

Yes, most institutional investors request them, especially at seed and Series A. The scope and duration, however, are negotiable.

Founders with equity typically don’t need them, but sometimes advisors, accelerators, or insiders may negotiate for them.

In big exits (10x+ invested capital), liquidation preferences usually have little impact since all parties receive strong returns, but they can still influence exact distributions.

Yes. Founders can negotiate for 1x preferences, caps on participation, or paripassu treatment across rounds to maintain balance.

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