Resources for insight and
inspiration
Guides
Insights
Memorandums of Understanding (MOUs): Clarity Without Commitment
In early startup partnerships or exploratory projects, you might not be ready for a full contract - but you still need alignment. A Memorandum of Understanding (MOU) provides a way to set expectations without creating binding obligations.
Letters of Intent (LOIs): What Founders Need to Know Before the Deal
Startups often move fast - but when you're courting investors, buyers, or major customers, you need to slow down just long enough to sign a Letter of Intent (LOI). It’s not a binding contract (usually), but it lays the groundwork for one - and sets the tone for the entire deal.
SaaS Agreements Demystified: Legal Must-Knows for Software Startups
If your startup delivers software in the cloud, your SaaS Agreement isn’t just legal fine print - it’s the foundation of your customer relationships. The terms you set now will define your revenue model, limit your risks, and help you scale into larger deals.
FAQs
Open allYes. Even if equity isn’t issued immediately, securities laws still apply.
Yes—each state has its own notice filing requirements and fees.
Penalties vary, but the biggest risk is investors gaining rescission rights.
From the date of your first sale of securities (not closing date).
Limits depend on income/net worth: typically a few thousand dollars annually under Reg CF.
It depends. If managed well, it can signal traction and community buy-in. Poorly structured rounds, however, may complicate future fundraising.
Not necessarily. Many startups issue special share classes or SAFEs without voting rights.
Yes, but only through an SEC-approved crowdfunding portal. Marketing must follow specific rules.
As early as possible - even before you need funding. Building trust early increases your chances of raising capital later.
Yes, but coordination is key. Some VCs view crowdfunding cautiously, so alignment in terms and messaging is important.
Typically no. Most angels are hands-off and contribute via mentorship or networking, while VCs are more likely to take governance roles.
Incubators provide long-term support for early ideas, while accelerators are shorter, intensive programs focused on rapid growth and fundraising.
They usually convert into equity when a priced round (like Seed or Series A) is raised, based on the agreed valuation cap or discount.
Yes. Even informal investments should use proper SAFEs or convertible notes to avoid disputes and support later rounds.
Most companies pursue Series A once they can show consistent product-market fit, revenue growth, and a scalable business model.
Pre-seed supports MVP development and early testing, while seed funding typically backs a product already showing customer traction and involves formal equity.
Taking VC investment usually means giving up some ownership and board influence. This can shift how major company decisions are made.
Alternatives include bootstrapping, private investors, strategic partnerships, and business loans. These options often provide more flexibility while preserving founder equity.
Most VC firms expect 10–20x returns within 5–7 years, which places heavy emphasis on rapid growth and eventual exit strategies.
No. VC funding is best suited for startups with large market opportunities and the potential to scale quickly. Many successful companies grow without venture backing.