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Insights

Privacy Policies for Startups: Building Trust (and Legal Compliance) from Day One

If your startup collects any personal data - like email addresses, names, payment details, or even IP addresses - you need a Privacy Policy. And not just any policy: it must be clear, compliant, and up to date. A strong Privacy Policy builds user trust and keeps your company out of legal trouble.

Active vs. Passive Terms of Service: What Your Business Needs to Know

For startup founders and entrepreneurs, implementing Terms of Service and Privacy Policies isn’t just a legal checkbox. It’s a strategic choice that affects user engagement, compliance, and protection against disputes. The way you implement these terms - active vs. passive - can significantly impact your business.

Terms of Service for Startups: What to Include and Why It Matters

If your startup has a website, app, or software platform, you need Terms of Service (ToS). These aren’t just formalities - they’re binding legal contracts that define how users interact with your product and limit your legal exposure.

Invention Assignment Agreements (CIIAAs & PIIAAs): Who Owns the IP?

Startups thrive on innovation. But unless you secure ownership of intellectual property (IP), the very assets that drive your company could walk out the door. That’s why founders use Confidential Information and Inventions Assignment Agreements (CIIAAs) and Proprietary Information and Inventions Assignment Agreements (PIIAAs).

Open communication, clear documentation, and the guidance of legal or financial advisors can help resolve disputes. In many cases, accelerators or mentors recommend starting with an equal split and adjusting only when necessary.

Investors prefer balanced and fair structures that reflect commitment and discourage disputes. Unequal or poorly documented splits can raise red flags.

Vesting ensures equity is earned over time, protecting the company if a founder leaves early and keeping incentives aligned with long-term success.

Not necessarily. Equal splits can help maintain alignment, but contribution-based allocations may be appropriate if founders bring significantly different resources or commitments.

Most early-stage startups reserve 10%–20% for employee incentives, with flexibility depending on hiring plans and growth stage.

No. Only outstanding (issued) shares count toward ownership percentages. Unissued shares remain in the company’s treasury until granted.

You will need to amend your certificate of incorporation, which requires board and shareholder approval and additional filing fees.

Ten million is a common standard because it allows for flexible allocations to founders, employees, and investors without needing early amendments to incorporation documents.

Percentages can shift as new shares are issued. Defining equity in terms of actual share counts provides more accuracy and avoids misunderstandings.

Yes, but only by amending your certificate of incorporation and filing with the state, which usually requires board and shareholder approval.

Investors want to understand their potential ownership if all options, warrants, and convertible notes are exercised. Fully diluted shares give that complete picture.

Authorized shares are the maximum number allowed under your incorporation documents, while outstanding shares are those currently issued to shareholders.

Not always. Equity is more common in early-stage startups and higher-level roles, though many growing companies expand equity participation to create a stronger ownership culture.

Equity value depends on company valuation, which changes with funding rounds, revenue growth, and market conditions. Clear communication from leadership helps employees understand potential value.

Vesting ensures employees earn equity over time, rewarding commitment and protecting the company if someone leaves early.

Stock options remain the most common, but RSAs and RSUs are increasingly popular depending on company stage and employee needs.

Risks include tax consequences, restructuring ownership rights, and compliance burdens. Without proper planning, these can create legal or financial complications.

If done correctly, conversion preserves continuity, meaning contracts, tax IDs, and operating history typically remain intact.

This is common when raising venture capital, preparing for an IPO, or offering equity compensation, since investors typically require the C-Corp structure.

Corporate conversion is the legal process of changing your business from one entity type to another, such as from an LLC to a C-Corporation, without dissolving and starting over.

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