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Insights

How Does Outsourced or Fractional General Counsel Work?

Outsourced or fractional General Counsel provides legal leadership without a full-time hire. Startups subscribe to a legal service provider - like @VirtualCounsel - that gives them access to experienced attorneys under predictable pricing structures. This means you can get strategic advice, document review, governance support, and risk mitigation as you need it without a large, fixed salary.

What Does General Counsel Do During Fundraising and Investor Relations?

During fundraising, General Counsel reviews and negotiates key legal documentation -including term sheets, investment agreements, and shareholder rights. They help ensure that terms align with your long-term goals and that you retain necessary rights without unintended obligations.

What Legal Risks Do Startups Face and How Can General Counsel Help?

Startups face a range of legal risks across multiple domains, including contracts, compliance, employment, investor negotiations, and data/privacy laws. General Counsel helps identify these risks before they become problems. They evaluate contracts for liabilities, advise on regulatory requirements in your industry, and help implement policies that protect the business and its stakeholders.

How Do General Counsel Support Corporate Governance?

Corporate governance refers to the systems and rules by which a company is directed andc ontrolled. General Counsel supports governance by helping define and document decision-making processes, preparing board resolutions, and ensuring compliance with bylaws and state laws. This involves formalizing how key business decisions are made - a critical foundation for growth and investment.

Case Studies

“@VirtualCounsel helped me set up everything from the ground up to help my business grow.  @VirtualCounsel feels very modern for what you'd expect from a business attorney team. What I really like the most is the way I can communicate with them using modern technology, knowing that I'll get a response quickly and that my legal team is on top of it."

Sergio Maldonado
CEO
See Case Study

“@VirtualCounsel helped me set up everything from the ground up to help my business grow.  @VirtualCounsel feels very modern for what you'd expect from a business attorney team. What I really like the most is the way I can communicate with them using modern technology, knowing that I'll get a response quickly and that my legal team is on top of it."

Sergio Maldonado
CEO

Undaunted was moving fast in film production but was running without proper legal structure, and found itself in complicated legal situations almost immediately after formation. @VirtualCounsel conducted a governance audit, reviewed and negotiated contracts, and stepped in to manage the litigation swiftly, saving the company thousands. With the dispute behind them and a modern, responsive legal team in place, Undaunted is now focused entirely on creating.

Industry

"I actually ENJOY talking with my legal team! They do everything so fast. The communication is so fast, you’re not calling a secretary, you’re not waiting. It’s all online where you can chat very very quickly with @VirtualCounsel in Slack and get your questions answered and then, if needed, you can hop on a quick call with them and go over what you actually need to do.”

Michael Supina
Michael Supina
CEO
See Case Study

"I actually ENJOY talking with my legal team! They do everything so fast. The communication is so fast, you’re not calling a secretary, you’re not waiting. It’s all online where you can chat very very quickly with @VirtualCounsel in Slack and get your questions answered and then, if needed, you can hop on a quick call with them and go over what you actually need to do.”

Michael Supina
CEO
Michael Supina

Motiv Mktg was pulling contracts off the internet and had already experienced the scares that come with it, leaving the business legally exposed. @VirtualCounsel became the firm's trusted legal partner, handling hiring decisions, contract negotiation, business development strategy, and more, all communicated at startup speed. Today, Motiv Mktg runs without legal blind spots and hires and operates with confidence.

Industry

“We’re really grateful that @VirtualCounsel has been alongside us for our whole journey. Scrapping together legal documents is a bad idea, so we’re really glad we’ve had @VirtualCounsel from the beginning because those early decisions are impacting things we’re dealing with today and we’re really glad we had the whole professional structure set up.”  

Mathew Geller
Mathew Geller
Co-Founder & CEO
See Case Study

“We’re really grateful that @VirtualCounsel has been alongside us for our whole journey. Scrapping together legal documents is a bad idea, so we’re really glad we’ve had @VirtualCounsel from the beginning because those early decisions are impacting things we’re dealing with today and we’re really glad we had the whole professional structure set up.”  

Mathew Geller
Co-Founder & CEO
Mathew Geller

Covalent started with just three employees and knew that getting the legal structure right from the beginning would matter long into the future. @VirtualCounsel became its fractional General Counsel, collaborating on equity compensation, cap table management, M&A, employment, licensing, and every major corporate milestone since day one. Now at over 40 employees, Covalent continues to grow knowing its legal foundation has always been built the right way.

Industry

“They’re incredible people, very relatable, but also just really good at what they do. They're also incredibly cost-effective. @VirtualCounsel is also strategic in terms of helping us to think about our risks in a different way, and some of those other things that I may not think of as someone who is more of a business development-led CEO, e.g., they help me manage downside, think through things in detail, manage things with employees/team, and structure everything in smart and effective way. ”

See Case Study

“They’re incredible people, very relatable, but also just really good at what they do. They're also incredibly cost-effective. @VirtualCounsel is also strategic in terms of helping us to think about our risks in a different way, and some of those other things that I may not think of as someone who is more of a business development-led CEO, e.g., they help me manage downside, think through things in detail, manage things with employees/team, and structure everything in smart and effective way. ”

Amphibian Capital was scaling its team and needed a legal partner who could think strategically about risk, not just process paperwork. @VirtualCounsel delivered end-to-end employment support: drafting compliant agreements, advising on regulatory issues, and preparing independent contractor arrangements tailored to the firm's flexible structure. With a trusted legal partner helping manage downside and structure decisions smartly, Amphibian Capital is expanding with confidence.

Industry

Open communication, clear documentation, and the guidance of legal or financial advisors can help resolve disputes. In many cases, accelerators or mentors recommend starting with an equal split and adjusting only when necessary.

Investors prefer balanced and fair structures that reflect commitment and discourage disputes. Unequal or poorly documented splits can raise red flags.

Vesting ensures equity is earned over time, protecting the company if a founder leaves early and keeping incentives aligned with long-term success.

Not necessarily. Equal splits can help maintain alignment, but contribution-based allocations may be appropriate if founders bring significantly different resources or commitments.

Most early-stage startups reserve 10%–20% for employee incentives, with flexibility depending on hiring plans and growth stage.

No. Only outstanding (issued) shares count toward ownership percentages. Unissued shares remain in the company’s treasury until granted.

You will need to amend your certificate of incorporation, which requires board and shareholder approval and additional filing fees.

Ten million is a common standard because it allows for flexible allocations to founders, employees, and investors without needing early amendments to incorporation documents.

Percentages can shift as new shares are issued. Defining equity in terms of actual share counts provides more accuracy and avoids misunderstandings.

Yes, but only by amending your certificate of incorporation and filing with the state, which usually requires board and shareholder approval.

Investors want to understand their potential ownership if all options, warrants, and convertible notes are exercised. Fully diluted shares give that complete picture.

Authorized shares are the maximum number allowed under your incorporation documents, while outstanding shares are those currently issued to shareholders.

Not always. Equity is more common in early-stage startups and higher-level roles, though many growing companies expand equity participation to create a stronger ownership culture.

Equity value depends on company valuation, which changes with funding rounds, revenue growth, and market conditions. Clear communication from leadership helps employees understand potential value.

Vesting ensures employees earn equity over time, rewarding commitment and protecting the company if someone leaves early.

Stock options remain the most common, but RSAs and RSUs are increasingly popular depending on company stage and employee needs.

Risks include tax consequences, restructuring ownership rights, and compliance burdens. Without proper planning, these can create legal or financial complications.

If done correctly, conversion preserves continuity, meaning contracts, tax IDs, and operating history typically remain intact.

This is common when raising venture capital, preparing for an IPO, or offering equity compensation, since investors typically require the C-Corp structure.

Corporate conversion is the legal process of changing your business from one entity type to another, such as from an LLC to a C-Corporation, without dissolving and starting over.

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