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Insights

How Does Outsourced or Fractional General Counsel Work?

Outsourced or fractional General Counsel provides legal leadership without a full-time hire. Startups subscribe to a legal service provider - like @VirtualCounsel - that gives them access to experienced attorneys under predictable pricing structures. This means you can get strategic advice, document review, governance support, and risk mitigation as you need it without a large, fixed salary.

What Does General Counsel Do During Fundraising and Investor Relations?

During fundraising, General Counsel reviews and negotiates key legal documentation -including term sheets, investment agreements, and shareholder rights. They help ensure that terms align with your long-term goals and that you retain necessary rights without unintended obligations.

What Legal Risks Do Startups Face and How Can General Counsel Help?

Startups face a range of legal risks across multiple domains, including contracts, compliance, employment, investor negotiations, and data/privacy laws. General Counsel helps identify these risks before they become problems. They evaluate contracts for liabilities, advise on regulatory requirements in your industry, and help implement policies that protect the business and its stakeholders.

How Do General Counsel Support Corporate Governance?

Corporate governance refers to the systems and rules by which a company is directed andc ontrolled. General Counsel supports governance by helping define and document decision-making processes, preparing board resolutions, and ensuring compliance with bylaws and state laws. This involves formalizing how key business decisions are made - a critical foundation for growth and investment.

Case Studies

“@VirtualCounsel helped me set up everything from the ground up to help my business grow.  @VirtualCounsel feels very modern for what you'd expect from a business attorney team. What I really like the most is the way I can communicate with them using modern technology, knowing that I'll get a response quickly and that my legal team is on top of it."

Sergio Maldonado
CEO
See Case Study

“@VirtualCounsel helped me set up everything from the ground up to help my business grow.  @VirtualCounsel feels very modern for what you'd expect from a business attorney team. What I really like the most is the way I can communicate with them using modern technology, knowing that I'll get a response quickly and that my legal team is on top of it."

Sergio Maldonado
CEO

Undaunted was moving fast in film production but was running without proper legal structure, and found itself in complicated legal situations almost immediately after formation. @VirtualCounsel conducted a governance audit, reviewed and negotiated contracts, and stepped in to manage the litigation swiftly, saving the company thousands. With the dispute behind them and a modern, responsive legal team in place, Undaunted is now focused entirely on creating.

Industry

"I actually ENJOY talking with my legal team! They do everything so fast. The communication is so fast, you’re not calling a secretary, you’re not waiting. It’s all online where you can chat very very quickly with @VirtualCounsel in Slack and get your questions answered and then, if needed, you can hop on a quick call with them and go over what you actually need to do.”

Michael Supina
Michael Supina
CEO
See Case Study

"I actually ENJOY talking with my legal team! They do everything so fast. The communication is so fast, you’re not calling a secretary, you’re not waiting. It’s all online where you can chat very very quickly with @VirtualCounsel in Slack and get your questions answered and then, if needed, you can hop on a quick call with them and go over what you actually need to do.”

Michael Supina
CEO
Michael Supina

Motiv Mktg was pulling contracts off the internet and had already experienced the scares that come with it, leaving the business legally exposed. @VirtualCounsel became the firm's trusted legal partner, handling hiring decisions, contract negotiation, business development strategy, and more, all communicated at startup speed. Today, Motiv Mktg runs without legal blind spots and hires and operates with confidence.

Industry

“We’re really grateful that @VirtualCounsel has been alongside us for our whole journey. Scrapping together legal documents is a bad idea, so we’re really glad we’ve had @VirtualCounsel from the beginning because those early decisions are impacting things we’re dealing with today and we’re really glad we had the whole professional structure set up.”  

Mathew Geller
Mathew Geller
Co-Founder & CEO
See Case Study

“We’re really grateful that @VirtualCounsel has been alongside us for our whole journey. Scrapping together legal documents is a bad idea, so we’re really glad we’ve had @VirtualCounsel from the beginning because those early decisions are impacting things we’re dealing with today and we’re really glad we had the whole professional structure set up.”  

Mathew Geller
Co-Founder & CEO
Mathew Geller

Covalent started with just three employees and knew that getting the legal structure right from the beginning would matter long into the future. @VirtualCounsel became its fractional General Counsel, collaborating on equity compensation, cap table management, M&A, employment, licensing, and every major corporate milestone since day one. Now at over 40 employees, Covalent continues to grow knowing its legal foundation has always been built the right way.

Industry

“They’re incredible people, very relatable, but also just really good at what they do. They're also incredibly cost-effective. @VirtualCounsel is also strategic in terms of helping us to think about our risks in a different way, and some of those other things that I may not think of as someone who is more of a business development-led CEO, e.g., they help me manage downside, think through things in detail, manage things with employees/team, and structure everything in smart and effective way. ”

See Case Study

“They’re incredible people, very relatable, but also just really good at what they do. They're also incredibly cost-effective. @VirtualCounsel is also strategic in terms of helping us to think about our risks in a different way, and some of those other things that I may not think of as someone who is more of a business development-led CEO, e.g., they help me manage downside, think through things in detail, manage things with employees/team, and structure everything in smart and effective way. ”

Amphibian Capital was scaling its team and needed a legal partner who could think strategically about risk, not just process paperwork. @VirtualCounsel delivered end-to-end employment support: drafting compliant agreements, advising on regulatory issues, and preparing independent contractor arrangements tailored to the firm's flexible structure. With a trusted legal partner helping manage downside and structure decisions smartly, Amphibian Capital is expanding with confidence.

Industry
  • ISOs (Incentive Stock Options): Employees only, potential tax advantages, subject to holding rules and limits.
  • NSOs (Non-Qualified Stock Options): Broader eligibility (contractors, advisors, board members), taxed as ordinary income at exercise. Both give the right to buy stock at a set price, but their tax treatment differs significantly.

Both give the right to buy stock at a set price, but their tax treatment differs significantly.

You retain only the shares that are vested at the time of departure. Unvested shares are usually repurchased or forfeited by the company. If you hold stock options, you may need to exercise them within a set window (often 90 days). Some companies extend this window, but it must be negotiated.

Yes, but in small amounts. Typical advisor grants range from 0.1% to 0.5%, usually subject to a vesting schedule of one to two years. Be cautious about over-granting equity to advisors - their contributions are rarely equivalent to those of full-time employees.

Early employees typically receive between 0.25% and 2% depending on their role, experience, and timing. Senior executives may receive more, while junior hires may receive less. Always tie grants to role benchmarks and company stage rather than giving away arbitrary percentages.

There’s no single formula. Many accelerators recommend equal splits to avoid resentment, since the majority of value creation lies ahead. Others prefer contribution-based allocations that reflect past input. What matters most is alignment and trust - and making sure all founder equity vests over time.

A board advisor provides strategic or industry expertise but does not carry legal authority. General counsel, by contrast, ensures compliance, manages legal risks, and protects the company from liability. Both roles are valuable, but they serve different purposes.

Most startups rely on outside counsel in the early stages. Hiring a full-time GC typically makes sense once the company has raised a significant round (Series B or later), has 50+ employees, or is managing complex contracts and regulatory issues. Until then, fractional or outside GCs can provide cost-effective support.

Yes. Recordkeeping is critical. You should maintain bylaws or operating agreements, stock records, board meeting minutes, financial statements, and compliance filings. These documents protect your liability shield and will be scrutinized by investors, lenders, or acquirers.

You can convert your company from one entity type to another (for example, from LLC to C-Corp), but the process may have tax and legal consequences. Conversions are common as businesses grow, but they require careful planning and professional guidance.

An 83(b) election is a filing with the IRS that allows you to pay taxes on stock at the time it is granted rather than as it vests. For founders, filing an 83(b) locks in a low tax basis early, potentially saving thousands in future taxes. Missing the 30-day filing deadline can create serious tax consequences.

You are not legally required to hire a lawyer to incorporate, and many states allow you to file online. However, legal guidance is highly recommended, especially if you have multiple founders, plan to raise capital, or need to issue equity. Mistakes at this stage can be costly to fix later.

Yes. Your entity type determines how your business is taxed. LLCs and S-Corps typically use pass-through taxation, where income flows to your personal return. C-Corps pay taxes at the corporate level, and shareholders are taxed again on dividends. Each structure has pros and cons depending on your income, growth goals, and fundraising plans.

At a minimum, you’ll need:

  • Articles of Incorporation (or Certificate of Formation)
  • Bylaws (corporation) or Operating Agreement (LLC)
  • Board resolutions and organizational meeting minutes
  • Restricted stock purchase agreements and vesting schedules
  • 83(b) elections for founders receiving restricted stock
  • Intellectual property assignment agreements
  • Annual compliance filings and reports

Most states process incorporation filings within a few business days. In some cases, you can pay for expedited service and receive approval within 24 hours. Applying for an EIN online usually takes less than 10 minutes.

Without incorporation, you are personally liable for all debts, contracts, and lawsuits related to the business. You also lack formal ownership agreements, making disputes with partners more likely. Banks and investors are unlikely to take your business seriously without a formal entity.

Yes. Many startups begin as LLCs for simplicity and later convert to C-Corps to raise capital. However, conversions carry legal and tax implications. It’s usually easier and cheaper to start as a C-Corp if you know you’ll need it, but conversion is always an option.

Yes. Accepting investments before incorporation can create serious legal and tax problems. Incorporation ensures you can issue equity properly, protect personal assets, and provide investors with legitimate ownership records.

Yes. Accepting investments before incorporation can create serious legal and tax problems. Incorporation ensures you can issue equity properly, protect personal assets, and provide investors with legitimate ownership records.

C-Corps allow multiple classes of stock, an unlimited number of shareholders, and provide a clear framework for equity compensation. Venture capitalists are familiar with Delaware C-Corp law, which gives them confidence that governance and shareholder rights will be handled consistently.

It depends on your goals. If you are self-funded and want flexibility with minimal compliance, an LLC is often the best choice. If you plan to raise venture capital or scale nationally, a Delaware C-Corporation is the standard. For mission-driven ventures, a Public Benefit Corporation or non-profit may be more appropriate.

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