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Insights

NSOs v. ISOs: Strategic Equity Decisions for Startups

For startup founders, choosing between Non-Qualified Stock Options (NSOs) and Incentive Stock Options (ISOs) isn't just a matter of tax implications—it's a strategic decision that affects your ability to attract talent, manage company finances, and create the right incentives. Let's explore both options to help you make informed equity decisions for your venture.

Stock Options: An Overview

For startup employees, stock options represent more than just potential future wealth - they are a key part of compensation and long-term financial planning. Understanding how stock options work, and the differences between option types, can help you make informed decisions that align with your career and financial goals.

Stock Warrants in Startup Funding: Strategic Tools for Capital Raises

In the complex landscape of startup financing, stock warrants are often misunderstood but highly effective tools. Warrants give investors, lenders, or partners the right - but not the obligation - to buy shares at a set price in the future. When used strategically, warrants can provide flexibility in capital raising while aligning investor and company interests.

Common vs. Preferred Stock: A Startup's Guide to Equity Fundamentals

In the intricate world of startup financing, understanding the difference between common and preferred stock is crucial. These two types of equity are not just legal distinctions—they represent fundamentally different approaches to ownership, risk, and reward.

Failing to use written agreements. Without NDAs and IP assignments, contractors or employees may legally claim ownership of information you thought was protected.

General skills and experience can move with an employee. But specific confidential information, such as code, strategies, or customer lists, is protected and cannot legally be taken.

Patents require public disclosure and registration, granting exclusive rights for a limited time. Trade secrets remain private and last indefinitely - as long as secrecy is maintained.

No. Unlike patents or trademarks, trade secrets are protected automatically if they meet legal requirements and you take reasonable steps to safeguard them.

It depends on your business. Most startups should prioritize trademarks for brand protection and copyrights for code and content. Patents make sense if you’ve built a unique, defensible innovation.

They may own the copyright or patent rights to what they create, even if you paid for it. Always require a signed assignment agreement.

Sometimes. Pure software code is protected by copyright, but certain software-related inventions (like unique algorithms or processes) may qualify for patents if they meet patent standards.

Yes. Contractors often have access to sensitive information and customer relationships, so including a non-solicit in contractor agreements is recommended.

A non-solicit limits poaching of employees or customers, while a non-compete prevents someone from working for a competitor. Courts generally view non-solicits as more reasonable.

A typical duration is 12–18 months. Longer restrictions are more likely to be challenged in court.

Not always. Most states allow them if reasonable, but California restricts employee-related non-solicits. Customer-focused non-solicits may still be enforceable in certain cases.

No. Non-competes should be used cautiously, only in states where they’re enforceable and for roles where they are truly necessary. Otherwise, focus on enforceable alternatives.

Not necessarily. Strong confidentiality and invention assignment agreements often provide more reliable protection for IP and trade secrets.

A non-compete restricts where someone can work, while a non-solicitation clause only prevents them from taking your clients or employees. The latter is generally easier to enforce.

Templates are a good starting point but rarely cover the specific needs of your business. Customized agreements reduce risk and ensure compliance with state and federal laws.

You may face IRS penalties, back taxes, unpaid benefits, wage claims, and potential lawsuits. States like California impose strict penalties for misclassification.

No. Independent contractors are responsible for their own benefits, insurance, and tax obligations unless you choose to offer additional perks in the contract.

Not entirely. The classification depends on how the work is structured. If you control when, how, and where they work, they’re likely an employee, even if the agreement calls them a contractor.

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