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Insights

Privacy Policies for Startups: Building Trust (and Legal Compliance) from Day One

If your startup collects any personal data - like email addresses, names, payment details, or even IP addresses - you need a Privacy Policy. And not just any policy: it must be clear, compliant, and up to date. A strong Privacy Policy builds user trust and keeps your company out of legal trouble.

Active vs. Passive Terms of Service: What Your Business Needs to Know

For startup founders and entrepreneurs, implementing Terms of Service and Privacy Policies isn’t just a legal checkbox. It’s a strategic choice that affects user engagement, compliance, and protection against disputes. The way you implement these terms - active vs. passive - can significantly impact your business.

Terms of Service for Startups: What to Include and Why It Matters

If your startup has a website, app, or software platform, you need Terms of Service (ToS). These aren’t just formalities - they’re binding legal contracts that define how users interact with your product and limit your legal exposure.

Invention Assignment Agreements (CIIAAs & PIIAAs): Who Owns the IP?

Startups thrive on innovation. But unless you secure ownership of intellectual property (IP), the very assets that drive your company could walk out the door. That’s why founders use Confidential Information and Inventions Assignment Agreements (CIIAAs) and Proprietary Information and Inventions Assignment Agreements (PIIAAs).

Failing to use written agreements. Without NDAs and IP assignments, contractors or employees may legally claim ownership of information you thought was protected.

General skills and experience can move with an employee. But specific confidential information, such as code, strategies, or customer lists, is protected and cannot legally be taken.

Patents require public disclosure and registration, granting exclusive rights for a limited time. Trade secrets remain private and last indefinitely - as long as secrecy is maintained.

No. Unlike patents or trademarks, trade secrets are protected automatically if they meet legal requirements and you take reasonable steps to safeguard them.

It depends on your business. Most startups should prioritize trademarks for brand protection and copyrights for code and content. Patents make sense if you’ve built a unique, defensible innovation.

They may own the copyright or patent rights to what they create, even if you paid for it. Always require a signed assignment agreement.

Sometimes. Pure software code is protected by copyright, but certain software-related inventions (like unique algorithms or processes) may qualify for patents if they meet patent standards.

Yes. Contractors often have access to sensitive information and customer relationships, so including a non-solicit in contractor agreements is recommended.

A non-solicit limits poaching of employees or customers, while a non-compete prevents someone from working for a competitor. Courts generally view non-solicits as more reasonable.

A typical duration is 12–18 months. Longer restrictions are more likely to be challenged in court.

Not always. Most states allow them if reasonable, but California restricts employee-related non-solicits. Customer-focused non-solicits may still be enforceable in certain cases.

No. Non-competes should be used cautiously, only in states where they’re enforceable and for roles where they are truly necessary. Otherwise, focus on enforceable alternatives.

Not necessarily. Strong confidentiality and invention assignment agreements often provide more reliable protection for IP and trade secrets.

A non-compete restricts where someone can work, while a non-solicitation clause only prevents them from taking your clients or employees. The latter is generally easier to enforce.

Templates are a good starting point but rarely cover the specific needs of your business. Customized agreements reduce risk and ensure compliance with state and federal laws.

You may face IRS penalties, back taxes, unpaid benefits, wage claims, and potential lawsuits. States like California impose strict penalties for misclassification.

No. Independent contractors are responsible for their own benefits, insurance, and tax obligations unless you choose to offer additional perks in the contract.

Not entirely. The classification depends on how the work is structured. If you control when, how, and where they work, they’re likely an employee, even if the agreement calls them a contractor.

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