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Insights

Trade Secrets: The Hidden IP Every Startup Should Care About

Most startup founders think about patents and trademarks. But trade secrets can be just as valuable - and easier to protect. Unlike patents, trade secrets don’t require registration. But they do require vigilance.

Trademarks vs. Copyrights vs. Patents: A Startup Guide to IP Protection

Startups thrive on ideas - but ideas only create value if they’re protected. Intellectual property (IP) safeguards your brand, your creative work, and your innovations. From your logo to your code to your inventions, knowing which type of IP applies is essential to protecting your edge and building long-term value.

Non-Solicitation Clauses Explained

When an employee leaves your startup, there’s always a risk they’ll try to take your people or customers with them. That’s where non-solicitation clauses come in - they’re a powerful, often enforceable tool to protect your business after key team members depart.

Should Startups Use Non-Compete Clauses? Here’s What Founders Need to Know

In the fast-moving startup world, it’s natural to want protection against former employees joining a competitor. That’s why non-compete clauses have been popular for years. But the legal landscape is changing - raising real questions about whether they’re enforceable, useful, or even worth including.

You risk fines, penalties, or lawsuits. For example, missing wage notices or payroll setup can trigger regulatory issues.

Before day one. Send documents and policies in advance so the employee begins with clarity and confidence.

Yes. Even with a small team, onboarding helps establish culture, set expectations, and avoid compliance mistakes.

Contractors are best for short-term, specialized, or non-core projects. Employees are necessary for ongoing roles central to your business.

It creates legal and financial liabilities. Investors want clean workforce records to avoid unexpected tax or compliance risks.

No. Classification depends on the actual working relationship, not the job title or contract language.

Contractors control how they do their work and usually operate independently. Employees work under your direction and are integrated into your business.

They clarify compensation, benefits, and employment terms, reducing the risk of disputes and protecting the company legally.

Absolutely. Grants should be approved by the board, backed by a 409A valuation, and issued through a written equity plan.

Most startups use a 4-year vesting schedule with a 1-year cliff to ensure commitment and retention.

Yes, but it should be modest. Paying yourself something demonstrates value for your time, but it shouldn’t jeopardize the company’s survival.

Not entirely. Wrongful termination, discrimination, or retaliation claims are still possible. Document performance and follow fair processes.

You could face penalties, lawsuits, and government audits. Startups must track hours and pay overtime where required.

Yes. A handbook sets clear expectations and helps protect against legal claims, even for small teams.

Misclassifying employees as contractors or exempt workers can lead to back pay claims, penalties, and lawsuits.

You risk fines under laws like GDPR and CCPA, removal from app stores, and loss of user trust.

At least once a year, or whenever you change your data practices, adopt new tools, or when laws change.

A Privacy Policy explains how you handle user data. Terms of Service govern how users interact with your platform. Both are essential.

Yes. If you collect any personal data - emails, IP addresses, or cookies - you need one. Most app stores and ad networks also require it.

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