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Insights

Investor Relations for Startups: Turning Capital Into Partnership

Getting a check from an investor is just the beginning. What happens next - how you communicate, share progress, and build trust - is what makes investor relations so valuable.

Breaking Down Startup Valuations: Methods Every Founder Should Understand

Valuation is one of the most important - and most misunderstood - concepts in startup fundraising. It determines how much of your company you’re giving away and sets the stage for future rounds.

Winning the Room: How Startup Founders Can Nail Investor Meetings

Raising capital isn’t just about pitching your product - it’s about convincing investors that you and your team can build something big. Whether you’re gearing up for seed funding or preparing for a Series A, your investor meetings need to be sharp, strategic, and authentic.

Who Approves What? Navigating Founder, Board, and Shareholder Decision Rights

In the early stages of a startup, decision-making power is usually concentrated with the founders - but as you grow, raise money, and issue equity, it’s critical to know who has the legal right to approve what.

Templates are a starting point, but your TOS should be customized to your business model, user base, and compliance obligations.

TOS govern how users interact with your platform, while a Privacy Policy explains how you collect, use, and store their personal data.

Yes. Any business with a website, app, or platform should have TOS to set user expectations and limit liability.

Yes - if properly drafted and accepted (usually through clickwrap), TOS create an enforceable contract between you and your users.

Without one, state default laws govern the partnership. These rules may not align with your intentions and can lead to disputes.

Yes. Agreements should be reviewed and updated as the business grows or circumstances change.

Yes. As long as it’s properly drafted and executed, it sets enforceable rules for ownership, profit-sharing, and decision-making.

Yes. Even the strongest relationships benefit from clear rules. A written agreement prevents misunderstandings and protects both parties if circumstances change.

When the relationship involves money, intellectual property, or liability risk, you should transition from an MOU to a formal agreement.

Courts may enforce MOUs if they look like contractsβ€”for example, if they include payment terms or obligations. To avoid confusion, clearly state whether the MOU is binding.

Contracts create enforceable obligations. MOUs generally outline intentions and expectations but stop short of legal enforceability.

Most MOUs are not legally binding, but they can include binding provisions if clearly stated, such as confidentiality or exclusivity.

Overcommitting - such as granting long exclusivity or including too much detail - can lock you into unfavorable terms before negotiations are complete.

Yes, unless you are bound by specific provisions. However, backing out without good reason may damage future relationships.

LOIs outline deal terms upfront, giving both sides confidence before investing in due diligence and full contract drafting.

Most of an LOI is non-binding, but certain provisions like confidentiality and exclusivity are enforceable.

If you handle personal data, a DPA ensures compliance with GDPR, CCPA, and similar laws. Many enterprise clients require it before signing.

Usually the customer, though the provider may retain limited rights to use the data for service delivery, analytics, or improvements.

Yes, especially in B2B deals. SLAs provide uptime guarantees and remedies for service failures, which are critical for enterprise customers.

Traditional licenses transfer a copy of the software, while SaaS Agreements grant access to use the software as a service without ownership.

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