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Insights

Investor Relations for Startups: Turning Capital Into Partnership

Getting a check from an investor is just the beginning. What happens next - how you communicate, share progress, and build trust - is what makes investor relations so valuable.

Breaking Down Startup Valuations: Methods Every Founder Should Understand

Valuation is one of the most important - and most misunderstood - concepts in startup fundraising. It determines how much of your company you’re giving away and sets the stage for future rounds.

Winning the Room: How Startup Founders Can Nail Investor Meetings

Raising capital isn’t just about pitching your product - it’s about convincing investors that you and your team can build something big. Whether you’re gearing up for seed funding or preparing for a Series A, your investor meetings need to be sharp, strategic, and authentic.

Who Approves What? Navigating Founder, Board, and Shareholder Decision Rights

In the early stages of a startup, decision-making power is usually concentrated with the founders - but as you grow, raise money, and issue equity, it’s critical to know who has the legal right to approve what.

You risk IRS penalties, employee tax liabilities, and potential challenges to the legitimacy of your equity compensation program.

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Investor valuations reflect potential future value, while 409A valuations reflect the fair market value of common stock today.

At least once every 12 months, and sooner if there are major business or funding events.

It ensures your stock options are priced at fair market value, protecting employees and the company from IRS penalties.

Both create dilution, but investors often prefer structures that are clearly documented and aligned with the company’s stage. RSAs may be easier at incorporation, while RSUs are common once valuation increases.

It depends on company stage. RSAs can be advantageous early on, while RSUs may be more predictable in later-stage or pre-IPO companies with higher valuations.

No. Only RSAs (and certain stock options) are eligible for the 83(b) election. RSUs are taxed when delivered, typically at ordinary income rates.

RSAs are generally more effective for very early-stage startups with low valuations, since they allow employees and founders to lock in minimal tax liability through an 83(b) election.

The best approach is to consult with a tax advisor. They will assess your grant type, company valuation, and personal tax situation.

Not always. It only makes sense if the stock is likely to increase in value. If the company fails, you cannot recoup the taxes you paid upfront.

Yes, but only if you receive early-exercised options or restricted stock. Standard vested options are taxed differently.

You lose the ability to elect early taxation and will be taxed on the value of your equity as it vests, potentially resulting in higher taxes.

Yes. Investors prefer simplicity and transparency. Complex or founder-heavy structures may deter investment unless clearly justified and carefully limited.

They allow founders to operate with common stock day-to-day but convert to preferred stock in financing rounds, often boosting liquidity and value.

They are less common today. While some successful companies used them, most venture capital investors resist super voting structures in early stages.

Founder preferred shares are special classes of stock designed to give founders either greater control (super voting shares) or financial flexibility (alchemy shares).

Most states require corporations to specify a par value in their certificate of incorporation, though the exact rules vary.

It could make early equity grants more expensive and limit flexibility in future financings. That’s why startups typically choose a very low number.

No. Investors pay market value, not par value. Par value is simply a legal minimum and accounting mechanism.

To allow founders and employees to receive stock at minimal cost while leaving room for significant increases in value during future fundraising rounds.

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