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Insights

Trade Secrets: The Hidden IP Every Startup Should Care About

Most startup founders think about patents and trademarks. But trade secrets can be just as valuable - and easier to protect. Unlike patents, trade secrets don’t require registration. But they do require vigilance.

Trademarks vs. Copyrights vs. Patents: A Startup Guide to IP Protection

Startups thrive on ideas - but ideas only create value if they’re protected. Intellectual property (IP) safeguards your brand, your creative work, and your innovations. From your logo to your code to your inventions, knowing which type of IP applies is essential to protecting your edge and building long-term value.

Non-Solicitation Clauses Explained

When an employee leaves your startup, there’s always a risk they’ll try to take your people or customers with them. That’s where non-solicitation clauses come in - they’re a powerful, often enforceable tool to protect your business after key team members depart.

Should Startups Use Non-Compete Clauses? Here’s What Founders Need to Know

In the fast-moving startup world, it’s natural to want protection against former employees joining a competitor. That’s why non-compete clauses have been popular for years. But the legal landscape is changing - raising real questions about whether they’re enforceable, useful, or even worth including.

You risk IRS penalties, employee tax liabilities, and potential challenges to the legitimacy of your equity compensation program.

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Investor valuations reflect potential future value, while 409A valuations reflect the fair market value of common stock today.

At least once every 12 months, and sooner if there are major business or funding events.

It ensures your stock options are priced at fair market value, protecting employees and the company from IRS penalties.

Both create dilution, but investors often prefer structures that are clearly documented and aligned with the company’s stage. RSAs may be easier at incorporation, while RSUs are common once valuation increases.

It depends on company stage. RSAs can be advantageous early on, while RSUs may be more predictable in later-stage or pre-IPO companies with higher valuations.

No. Only RSAs (and certain stock options) are eligible for the 83(b) election. RSUs are taxed when delivered, typically at ordinary income rates.

RSAs are generally more effective for very early-stage startups with low valuations, since they allow employees and founders to lock in minimal tax liability through an 83(b) election.

The best approach is to consult with a tax advisor. They will assess your grant type, company valuation, and personal tax situation.

Not always. It only makes sense if the stock is likely to increase in value. If the company fails, you cannot recoup the taxes you paid upfront.

Yes, but only if you receive early-exercised options or restricted stock. Standard vested options are taxed differently.

You lose the ability to elect early taxation and will be taxed on the value of your equity as it vests, potentially resulting in higher taxes.

Yes. Investors prefer simplicity and transparency. Complex or founder-heavy structures may deter investment unless clearly justified and carefully limited.

They allow founders to operate with common stock day-to-day but convert to preferred stock in financing rounds, often boosting liquidity and value.

They are less common today. While some successful companies used them, most venture capital investors resist super voting structures in early stages.

Founder preferred shares are special classes of stock designed to give founders either greater control (super voting shares) or financial flexibility (alchemy shares).

Most states require corporations to specify a par value in their certificate of incorporation, though the exact rules vary.

It could make early equity grants more expensive and limit flexibility in future financings. That’s why startups typically choose a very low number.

No. Investors pay market value, not par value. Par value is simply a legal minimum and accounting mechanism.

To allow founders and employees to receive stock at minimal cost while leaving room for significant increases in value during future fundraising rounds.

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