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Insights

Trade Secrets: The Hidden IP Every Startup Should Care About

Most startup founders think about patents and trademarks. But trade secrets can be just as valuable - and easier to protect. Unlike patents, trade secrets don’t require registration. But they do require vigilance.

Trademarks vs. Copyrights vs. Patents: A Startup Guide to IP Protection

Startups thrive on ideas - but ideas only create value if they’re protected. Intellectual property (IP) safeguards your brand, your creative work, and your innovations. From your logo to your code to your inventions, knowing which type of IP applies is essential to protecting your edge and building long-term value.

Non-Solicitation Clauses Explained

When an employee leaves your startup, there’s always a risk they’ll try to take your people or customers with them. That’s where non-solicitation clauses come in - they’re a powerful, often enforceable tool to protect your business after key team members depart.

Should Startups Use Non-Compete Clauses? Here’s What Founders Need to Know

In the fast-moving startup world, it’s natural to want protection against former employees joining a competitor. That’s why non-compete clauses have been popular for years. But the legal landscape is changing - raising real questions about whether they’re enforceable, useful, or even worth including.

Open communication, clear documentation, and the guidance of legal or financial advisors can help resolve disputes. In many cases, accelerators or mentors recommend starting with an equal split and adjusting only when necessary.

Investors prefer balanced and fair structures that reflect commitment and discourage disputes. Unequal or poorly documented splits can raise red flags.

Vesting ensures equity is earned over time, protecting the company if a founder leaves early and keeping incentives aligned with long-term success.

Not necessarily. Equal splits can help maintain alignment, but contribution-based allocations may be appropriate if founders bring significantly different resources or commitments.

Most early-stage startups reserve 10%–20% for employee incentives, with flexibility depending on hiring plans and growth stage.

No. Only outstanding (issued) shares count toward ownership percentages. Unissued shares remain in the company’s treasury until granted.

You will need to amend your certificate of incorporation, which requires board and shareholder approval and additional filing fees.

Ten million is a common standard because it allows for flexible allocations to founders, employees, and investors without needing early amendments to incorporation documents.

Percentages can shift as new shares are issued. Defining equity in terms of actual share counts provides more accuracy and avoids misunderstandings.

Yes, but only by amending your certificate of incorporation and filing with the state, which usually requires board and shareholder approval.

Investors want to understand their potential ownership if all options, warrants, and convertible notes are exercised. Fully diluted shares give that complete picture.

Authorized shares are the maximum number allowed under your incorporation documents, while outstanding shares are those currently issued to shareholders.

Not always. Equity is more common in early-stage startups and higher-level roles, though many growing companies expand equity participation to create a stronger ownership culture.

Equity value depends on company valuation, which changes with funding rounds, revenue growth, and market conditions. Clear communication from leadership helps employees understand potential value.

Vesting ensures employees earn equity over time, rewarding commitment and protecting the company if someone leaves early.

Stock options remain the most common, but RSAs and RSUs are increasingly popular depending on company stage and employee needs.

Risks include tax consequences, restructuring ownership rights, and compliance burdens. Without proper planning, these can create legal or financial complications.

If done correctly, conversion preserves continuity, meaning contracts, tax IDs, and operating history typically remain intact.

This is common when raising venture capital, preparing for an IPO, or offering equity compensation, since investors typically require the C-Corp structure.

Corporate conversion is the legal process of changing your business from one entity type to another, such as from an LLC to a C-Corporation, without dissolving and starting over.

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