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Insights

Trade Secrets: The Hidden IP Every Startup Should Care About

Most startup founders think about patents and trademarks. But trade secrets can be just as valuable - and easier to protect. Unlike patents, trade secrets don’t require registration. But they do require vigilance.

Trademarks vs. Copyrights vs. Patents: A Startup Guide to IP Protection

Startups thrive on ideas - but ideas only create value if they’re protected. Intellectual property (IP) safeguards your brand, your creative work, and your innovations. From your logo to your code to your inventions, knowing which type of IP applies is essential to protecting your edge and building long-term value.

Non-Solicitation Clauses Explained

When an employee leaves your startup, there’s always a risk they’ll try to take your people or customers with them. That’s where non-solicitation clauses come in - they’re a powerful, often enforceable tool to protect your business after key team members depart.

Should Startups Use Non-Compete Clauses? Here’s What Founders Need to Know

In the fast-moving startup world, it’s natural to want protection against former employees joining a competitor. That’s why non-compete clauses have been popular for years. But the legal landscape is changing - raising real questions about whether they’re enforceable, useful, or even worth including.

Investors who feel informed and engaged are more likely to participate in follow-on rounds and make introductions to new investors.

Investor relations cover all investors, while board management focuses on directors who have governance authority. Both require structured communication.

Yes. Investors value transparency. Sharing challenges with a plan for resolution builds trust.

Monthly or quarterly is standard. The key is consistency and clarity.

They don’t change the headline valuation but impact founder dilution and investor returns. This makes it critical to understand the full term sheet, not just the valuation number.

Traction is one of the strongest drivers. Revenue, user growth, and customer engagement make valuations more defensible.

Not always. An inflated valuation can create problems in later rounds if you can’t meet growth expectations, leading to down rounds.

It depends on your stage. Early-stage investors rely more on methods like Berkus and Scorecard, while later-stage investors lean on DCF and comps.

Send a thank-you email, provide requested info, and share milestone updates. Respectful persistence is better than silence.

No. Experienced investors expect risks. Addressing them openly with mitigation strategies shows maturity and builds trust.

Most initial meetings run 30–45 minutes. Your pitch should take 10–15 minutes, leaving the rest for questions.

A pitch deck, a one-pager, and your cap table are usually enough. Financial models and product demos are useful for follow-ups.

By documenting approvals, following bylaws, and keeping communication open with both the board and shareholders. A decision matrix can help prevent disputes.

No. The board of directors has ultimate authority over major corporate decisions. Founders who ignore board approval requirements risk invalidating decisions and breaching fiduciary duties. The best approach is collaboration and transparency with the board.

Protective provisions are special rights negotiated by investors - usually preferred shareholders - that give them veto power over key corporate actions like mergers or issuing new stock.

No. Most day-to-day operational decisions are handled by officers (often the founders). Only major financial, structural, or equity-related matters typically require board or shareholder approval.

Investors typically negotiate board seats at the Series A stage or later, once institutional capital is involved.

Not necessarily. Many founders keep advisors in an informal capacity or through an advisory agreement rather than granting them board seats.

Most early-stage boards start with 3 members, expanding to 5 or 7 as the company grows.

If you incorporate as a C-corporation, yes. An LLC may not require one, but corporations legally must have a board.

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