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Insights

Trade Secrets: The Hidden IP Every Startup Should Care About

Most startup founders think about patents and trademarks. But trade secrets can be just as valuable - and easier to protect. Unlike patents, trade secrets don’t require registration. But they do require vigilance.

Trademarks vs. Copyrights vs. Patents: A Startup Guide to IP Protection

Startups thrive on ideas - but ideas only create value if they’re protected. Intellectual property (IP) safeguards your brand, your creative work, and your innovations. From your logo to your code to your inventions, knowing which type of IP applies is essential to protecting your edge and building long-term value.

Non-Solicitation Clauses Explained

When an employee leaves your startup, there’s always a risk they’ll try to take your people or customers with them. That’s where non-solicitation clauses come in - they’re a powerful, often enforceable tool to protect your business after key team members depart.

Should Startups Use Non-Compete Clauses? Here’s What Founders Need to Know

In the fast-moving startup world, it’s natural to want protection against former employees joining a competitor. That’s why non-compete clauses have been popular for years. But the legal landscape is changing - raising real questions about whether they’re enforceable, useful, or even worth including.

Because without them, your startup may not legally own its core technology - a major risk in funding, acquisitions, or IPOs.

Generally yes, but enforceability can depend on state law. Some states restrict how broadly employers can claim ownership, so tailoring language matters.

Yes. Contractors often create code, designs, or strategies, and without an agreement, they may legally own the IP.

They serve the same function - assigning inventions to the company and protecting confidentiality. The terminology varies by company or industry.

Yes. Pair NDAs with confidentiality and IP assignment agreements to ensure ownership of work product and protection of sensitive data.

Yes, but courts often scrutinize them. NDAs that are too broad or vague are harder to enforce.

Two to five years is standard. Trade secrets may be protected indefinitely if defined clearly.

Most venture capitalists won’t sign NDAs at the pitch stage. However, some strategic investors or partners may sign if sensitive technical information is involved.

Yes. Even a short policy clarifying what licenses are acceptable and requiring license checks before use can protect your company from major risks.

It depends. Copyleft licenses like AGPL may apply even if you don’t distribute your code. Always check terms before using them in your backend.

You could face legal action, be forced to release your proprietary code, or lose investor confidence. Compliance is critical.

Yes, but it depends on the license. Permissive licenses (like MIT or Apache 2.0) allow it, while copyleft licenses (like GPL) may require you to open source your own code.

Be transparent, respond quickly to user requests, and show that you protect data. Investors and customers reward startups that treat privacy as a priority, not an afterthought.

Start with a clear Privacy Policy and limit the data you collect. These two actions cover many compliance basics and set a strong foundation.

Yes. If you collect data from EU or California residents, you’re subject to their rules—even as a small or pre-revenue startup.

Yes. Early compliance avoids costly fixes later and signals professionalism to investors and customers.

Fines can reach up to €20 million or 4% of annual global revenue, whichever is higher. Even small startups have been fined for violations.

Yes. If you have users in the EU or monitor EU residents online, GDPR applies regardless of where your company is based.

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